“The transformations women over 40 are seeing with Fièra are extraordinary” says a top celebrity makeup artist who’s worked with stars like Alicia Keys, Celine Dion, and Faith Hill—and has been featured on shows like America’s Next Top Model and at the Golden Globes, Grammys, and multiple Emmy-nominated projects. “There are a lot of lines out there but they are not meant for skin that is over 40. And we have different needs”.

Now scores of “mature skin” celebrities are turning to Fièra. Even former Entertainment Editor and Hollywood Correspondent of ABC’s Good Morning America Chantal Westerman loves Fièra Concealer. Here’s why:

My name is Chantal Westerman. And if it even rings a bell that name it’s because for many, many years I worked on Good Morning America. I had access to every makeup, every skin care you can imagine and I was always looking for the best of the best and I found it in Fièra.

This is a game changer. It does not crease, it moisturizes, it brightens, it stays that way all day long.

I'm 77. I hear a lot of women complaining about getting older but it doesn't have to be a bad thing especially when you have Fièra.

– Chantal Westerman,
Former Celebrity and Entertainment Editor

The 5-star reviews for Fièra’s Concealer are out of this world. Just look at this one from a raving fan:

I am 44 and never believed I would be able to find something to cover dark eye bags without creasing in small wrinkles.

But this Fièra concealer does exactly that.

I can just put this on under my eyes and I immediately look ten years younger without any effort.

It never creases in the small wrinkles and it lasts all day long.

I put it on and then don't have to think about it again.

It is a huge sense of relief to have it.

With results like this it’s no wonder this concealer is flying off the shelves faster than ever.

Now more than 1.1 million women over the age 40 have made the switch to Fièra’s Concealer. With over 44,300 5-star reviews it’s no wonder why so many women consider this to be the best concealer for mature skin. It’s become so popular, so fast, that at the peak “viral craze” there was 1 sold every 24 seconds.

Unlike mass-market concealers that settle, cake and crease into fine lines - Fièra provides 100% crease-free coverage. Giving you dewy, radiant-looking skin all-day-long. That’s because Fièra is made specifically for mature skin - to cover dark circles, fine lines, wrinkles and discoloration. Plus, it’s made with special skincare ingredients. Which hydrate and visibly firm and plump your skin, delivering both instant and long-term benefits.

“I love this product. It doesn’t settle in my fine lines under the eyes. I am 52 and I’ve had a difficult time finding a product that doesn’t look bad. It’s buildable and I use it all over my face”

— Ranee B. , Age 52

“I'll be 65 this year. I bought my first tube in 2021 and have used nothing but the Fiera concealer as my base ever since. Flawless coverage, long-lasting. Most days, it's the only 'make up' I wear, although I think of it as a protective layer, not a cosmetic one. I'm very happy.”

— Alyce K., Age 65

“I adore this brand! I have posted about this brand all the time on my social media as I can’t get enough of it!”

— Jenni S.

Fièra Concealer is made with an advanced 3-step skincare complex. Giving your skin hydration, a visible plump and nourishment for a more youthful appearance over time.

Sodium Hyaluronate locks-in moisture for a radiant-looking plump. Vitamin C delivers a visible glow. Hydrolyzed Collagen works over time to reduce the appearance of fine lines and wrinkles. And Vitamin E and special peptides help brighten the look of dark circles while visibly firming the skin.

As the #1 pro-aging cosmetic brand, Fièra products are backed by a 100% satisfaction guarantee. Even their best-selling viral concealer. So, with their 30-day money-back guarantee, you have nothing to lose. Try for yourself. If you don’t absolutely fall in love with it, simply send it back for a full refund of the purchase price. No questions asked.

But once you see how easily it covers dark circles and blemishes- in just 30 seconds - for a flawless finish that looks healthy, natural and radiant - you’ll be happy you tried it today.

“I purchased this product after seeing it on social media. I was hesitant but the great reviews for mature skin sucked me in! It’s a fabulous product… all I can say is WOW!!”

— Carrie S.

“Blown away with this! My old concealers (not cheap!) would sit in my creases and make me look older/worse. This is so brightening and moisturising.”

— Rebecca W.

“I love that I can use it to conceal undereyes or areas of discoloration. Used in photo as concealer and foundation.”

— Pamela B.

• “For older skin with dark circles, it really does live up to the promises”

  — Angela W.

• “Hides my dark under eye circles better than any other concealer”

  — Donna L.

• “I love this product. I’ve been using this for years. I’m 75, everyone I know thinks I’m much younger.”

  — Darlene E.

• “Gives great coverage!! I really love it!!! Covers my sun spots, and my skin feels soft all day long.”

  — Belinda M.

• “I am OBSESSED!!! I kept squinting and creasing my face and it did NOT dry up or settle. Forever a customer.”

  — Patricia B.

• “The only concealer I will buy now! Absolutely the best I have found hands down!”

  — Debbie J.

• “The absolute best concealer! Goes on light with a beautiful dewy finish that lasts all day.”

  — Eileen P.